Sales Rescue: Find Out Why Your Online Store Isn't Selling and Fix It
A diagnostic system for stores that get visitors but not buyers, with a 90-day plan to repair what's broken.
About this guide
- Store owners who launched, are getting some traffic, and aren't making sales
- People about to launch who want a store built to convert from day one
- Beginners who know the basics of setup and need help with what comes after
- Anyone paying for ads or posting constantly without seeing orders
- A clear diagnosis of why your store isn't selling, using the decision tree
Product details
| Publisher | Snowfall Library (founded by Max) |
|---|---|
| Format | PDF Guide |
| Length | 20+ pages |
| Language | English |
| Delivery | Instant download after payment |
| Reads on | Phone, tablet, Kindle app or computer |
| Category | small business and ecommerce |
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Book description
The store is live. The product photos took a whole weekend. You post on social media every day, the analytics show people visiting, and the orders page stays stubbornly empty. It's hard to know what to fix when you can't tell what's broken.
Sales Rescue isn't another launch guide. It starts where those stop, with a diagnostic decision tree that points to the real problem instead of the symptom. Then it works through each place a sale can be lost, one fix at a time, and finishes with a 90-day recovery plan that puts everything in order.
Who it's for
- Store owners who launched, are getting some traffic, and aren't making sales
- People about to launch who want a store built to convert from day one
- Beginners who know the basics of setup and need help with what comes after
- Anyone paying for ads or posting constantly without seeing orders
What you'll walk away with
- A clear diagnosis of why your store isn't selling, using the decision tree
- Better traffic: fewer visitors who were never going to buy, more who might
- Product pages, pricing and trust signals that answer buyers' hidden objections
- A smoother checkout, with the friction behind abandoned carts removed
- Email and follow-up systems that bring buyers back, plus a 90-day plan to run it all
Find the leak first. Then fix it.
What's inside
- Part 1: The Diagnosis, Why Your Store Isn't Selling
- Part 2: Fixing Traffic, Stop Paying for Visitors Who Were Never Going to Buy
- Part 3: Fixing Product Pages, Where Sales Are Won or Lost
- Part 4: Fixing Pricing and Trust, The Silent Sale Killers
- Part 5: Fixing Checkout, Removing the Friction That Kills Completed Sales
- Part 6: Fixing Follow-Up, Email and Retention Systems That Compound Sales
- Part 7: The 90-Day Sales Recovery Plan
Look inside
Part 1: The Diagnosis, Why Your Store Isn't Selling
The Three Numbers That Tell You What's Broken
Let's be honest. You built a store. You’re probably posting on Instagram, maybe running a few Facebook ads, and… crickets. Or worse, a trickle of traffic that looks at products and then vanishes. You’re left staring at your analytics, wondering what’s wrong. Is it the products? The website design? The marketing? It feels like everything, and that’s overwhelming.
The good news is, it’s rarely everything. Usually, it’s one or two key areas that are seriously leaking potential sales. But you can’t fix what you can’t measure. And before you start throwing more traffic at the problem, you need to understand where the leak is.
Forget industry benchmarks. They’re often misleading and don't account for your specific niche, product cost, or target audience. We're going to focus on your numbers, your baseline, and your improvement.
There are three numbers you need to know, and we’re going to pull them right now. Don't skip this. This isn’t theory; it’s the starting point for everything else.
Understanding the Funnel
Think of your store like a funnel. People enter at the top (website visits), and ideally, they flow down to the bottom (completed purchases). But the funnel has leaks. Some people leave at each stage. Understanding those leaks is how you fix the problem.
- Sessions (or Visits): This is the total number of times people landed on your store. It’s the top of your funnel.
- Add-to-Cart Rate: The percentage of sessions that resulted in someone adding an item to their shopping cart. This shows how well your product pages are convincing people they want something.
- Checkout Completion Rate: The percentage of sessions that started the checkout process and actually completed a purchase. This reveals how smoothly (or not) people can actually buy from you.
Pulling Your Numbers (Shopify & WooCommerce)
Let’s get these numbers. I’ll give you the steps for both Shopify and WooCommerce. If you’re on another platform, the principles are the same, find where these metrics are reported.
Shopify:
- Go to Analytics > Overview.
- Set the date range to the last 30 days (we’ll revisit this later).
- Record the Sessions.
- Go to Analytics > Reports.
- Under "Sales," click on Cart abandonment.
- Record the Add to Cart number. Divide this by your Sessions and multiply by 100 to get your Add-to-Cart Rate.
- In the same "Sales" section, find Checkout.
- Record the Completed orders number. Divide this by your Sessions and multiply by 100 to get your Checkout Completion Rate.
WooCommerce:
- Go to WooCommerce > Reports.
- Set the date range to the last 30 days.
- Under "Overview," record the Sessions.
- Under "Orders," record the Total Orders and Cart Abandonment Rate. (You'll need to calculate the Add-to-Cart rate separately. WooCommerce doesn't directly show this. See the calculation below.)
- Calculate your Add-to-Cart Rate: Find the number of products added to cart (you may need an extension for this, like "WooCommerce Cart Reports") and divide by Sessions, then multiply by 100.
- Calculate your Checkout Completion Rate: Divide Total Orders by Sessions and multiply by 100.
Worked Example: "Coastal Crafts"
Let's say you run a store called "Coastal Crafts" selling handmade beach-themed décor. Here’s what your numbers might look like after 30 days:
- Sessions: 5,000
- Add to Cart: 250
- Completed Orders: 25
Let's calculate the rates:
- Add-to-Cart Rate: (250 / 5000) * 100 = 5%
- Checkout Completion Rate: (25 / 5000) * 100 = 0.5%
That's... not good. Let's break down what these numbers mean.
Coastal Crafts, 30-Day Performance
| Metric | Value | Interpretation | |-------------------------|-------|-----------------------------------------------------------------------------------------------------------| | Sessions | 5,000 | A decent amount of traffic. The problem isn't necessarily getting people to the store. | | Add-to-Cart Rate | 5% | Only 5% of visitors found something they wanted enough to add ...
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